How do you tap into the
revenue potential of your
strategic named accounts?
them
Engage breaks through barriers to reach senior-level B2B prospects that represent your best opportunities for meaningful growth.
Our proven EngageSM process connects you to the greatest percent of the right senior-level executives at your highest-value, most-difficult-to-reach prospect companies. By delivering your value proposition with pinpoint accuracy, you empower leaders to champion your solution across their organization, aligning peers and mobilizing teams to facilitate action.
This focused, top-down approach eliminates wasted resources navigating through layers of middle management, avoiding stalled conversations with stakeholders who lack influence to drive real decisions. The results are beneficial for both sales and marketing management – an energized salesforce fueled by opportunities with their most sought-after prospects and a faster, easier, more direct path to a significantly accelerated sales cycle!
works
- Targets your high-value named accounts as a stand-alone marketing tactic
- Integrates easily with current marketing strategies, elevating traction in your pipeline from your high-scoring digital, event and tradeshow leads that haven’t been converted to meetings
- Accelerates new product launches
- Facilitates cross-selling and upselling
is proven
- In the field for over 20 years, delivering double-digit meeting rates in the US, Europe and Canada
- Builds brand awareness among your most lucrative prospects or existing customers
is turnkey
- Identifies, locates and/or confirms targets at the highest level of relevance
- Crystallizes your key value proposition with concise messaging
- Combines impactful dimensional direct mail with targeted follow-up by our MBA-level BDM’s to generate meetings for your direct or channel partner salesforce – never selling
- Continues outreach over the mid and long terms using a proven cadence and a personalized, professional demeanor
- Executed in-house – one single point of contact directs concept development, database management, copy, design, production, follow-up and reporting under one roof
involves your team
- Aligns the outreach to each sales executive’s prospects based on their bandwidth to field meetings
- Fosters a fact-based approach to future sales and marketing efforts
captures intelligence
- Delivers actionable insights regarding what those you’re meeting with want to discuss and why others decline
- Provides metrics-to-date listing all targets, outcomes, assigned meeting dates per sales executive, requests by target, dates for desired future contact, and more in Executive Summary reports
success stories
Click an industry to see selected success stories:
If you would like to see the unique, custom components of some of the various campaigns that have driven success for our clients and learn more about our EngageSM customer acquisition process, please feel free to contact me directly:
Anthony Schettino
Founder & President
Impressions-A.B.A. Industries, Inc.
393 Jericho Turnpike
Suite 200
Mineola, NY 11501